Modern Trade – Manager

Full Time
Accra & Tema Region, Kumasi & Ashanti Region
Posted 3 years ago
  • Strong conceptual & operational   market knowledge of the modern trade (hypermarket, supermarket –all formats, malls, specialty outlets)  
  • Good knowledge of   FMCG
  • 4-7 years of relevant work experience in a TOUGH TARGET DRIVEN CULTURE
  • Has developed modern trade from ground zero terms of – category & product participation (introduction of new categories, products etc ) and rapidly scaling them up in beating the competition .
  • Good understanding of various consumer segments and mapping segments to products & categories. This includes understanding price elasticities – price points tracking of own vs. competition and how to play the game at short to mid term.
  • Good understanding, creating and execution of brand plans (principally BTL – below the line), sales tracking MIS, budget tracking and key retail metrics
  • Good knowledge of basic return on marketing investment tools
  • Excellent in customer relationship management, networking & communication skills
  • Excellent cash & credit control exposure
  • Aggressive and go getter with non-questionable integrity
  • Prior MNC exposure with Shoprite, Game, Palace, Marina a big plus  
  • Well trained in basis sales processes like OTC, sales MIS, customer tracking & developing markets from ground-zero.
  • University graduate –Must

Job Features

Job CategoryManagement & Business Development

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