- Strong conceptual & operational market knowledge of the modern trade (hypermarket, supermarket –all formats, malls, specialty outlets)
- Good knowledge of FMCG
- 4-7 years of relevant work experience in a TOUGH TARGET DRIVEN CULTURE
- Has developed modern trade from ground zero terms of – category & product participation (introduction of new categories, products etc ) and rapidly scaling them up in beating the competition .
- Good understanding of various consumer segments and mapping segments to products & categories. This includes understanding price elasticities – price points tracking of own vs. competition and how to play the game at short to mid term.
- Good understanding, creating and execution of brand plans (principally BTL – below the line), sales tracking MIS, budget tracking and key retail metrics
- Good knowledge of basic return on marketing investment tools
- Excellent in customer relationship management, networking & communication skills
- Excellent cash & credit control exposure
- Aggressive and go getter with non-questionable integrity
- Prior MNC exposure with Shoprite, Game, Palace, Marina a big plus
- Well trained in basis sales processes like OTC, sales MIS, customer tracking & developing markets from ground-zero.
- University graduate –Must
|Job Category||Management & Business Development|